A story of leading with
clarity in life sciences
In 2015, Becoya (then Pharma BP) was founded with a singular belief that clarity and local intelligence could unlock life sciences' potential in markets often labelled “too complex.”
Over time, that conviction found traction across areas of significant patient need in the Middle East and Africa. What began as a focused advisory group evolved into a strategy-to-execution partner of choice for life sciences companies entering the region, advising on complex life sciences challenges to deliver commercial success and optimised patient access strategies.
Today, headquartered in Dubai and operating across markets in the Middle East and Africa region, the company remains guided by the same principle that shaped it from day one: strategy only matters if it delivers where it's needed most.
Co-creating outcomes
We make it happen with expansive business vision, scientific expertise and deep regional knowledge.
Rooted in the region
Our team lives and works across the Middle East and Africa’s most dynamic markets. We offer not just insight, but instinct; the kind that only comes from true on-the-ground presence and lived experience.
Science meets strategy
Every member of our team holds an advanced scientific degree, enabling us to blend commercial acumen with deep product understanding. It’s how we help life sciences teams and innovators move from promising data to market‑ready plans that endure.
Partnership in practice
We work shoulder-to-shoulder with our clients, invested not just in delivering a project but in driving real-world results. Our collaborations are built on trust, integrity, and shared ambition.
Levant:
Lebanon, Jordan, Iraq, Turkey
GCC Countries:
UAE, KSA, Kuwait, Oman, Bahrain, Qatar
Southern Africa:
Botswana, Eswatini, Namibia, South Africa
North Africa:
Algeria, Egypt, Morocco, Sudan, Tunisia
Central Africa:
Angola, Cameroon, Central African Republic (CAR), Chad, Democratic Republic of Congo (DRC), Republic of Congo, Equatorial Guinea, Gabon
Eastern Africa:
Burundi, Djibouti, Ethiopia, Kenya, Madagascar, Malawi, Mauritius, Mozambique, Rwanda, Seychelles, Somalia, Tanzania, Uganda, Zambia, Zimbabwe
Western Africa:
Benin, Burkina Faso, Ivory Coast, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo
Driving results across regions
We operate with on-ground understanding and trusted networks in every market we serve.
Trusted by the
pioneers of tomorrow
Our clients and co-creators of change
Led by Visionaries
Guiding change with deep insight and vast ambition
Led by Visionaries
Guiding change with deep insight and vast ambition
A visionary strategist with advanced scientific credentials, Lavni founded Becoya to bridge global innovation and regional realities, relentlessly driving market access and healthcare progress across the Middle East and Africa.
After completing her Master's degree in Chemistry at University College London, she co-founded a tech startup and successfully exited. Over the past 13 years, she has worked with leading global and regional life sciences companies, guiding market access, pricing, and growth strategies. In 2015, recognising a critical gap in emerging markets, she founded Pharma BP (now Becoya).
Founding Partner
A strategic leader with a track record of building businesses and partnerships across global markets, Vaibhav joined Becoya as a Partner in 2025. He applies his expertise in data-driven growth and commercial excellence to advance life sciences access in the Middle East and Africa.
After completing his MBA from INSEAD, Vaibhav advanced his career in strategy consulting, where he honed his ability to address complex business challenges, a skill he now applies to the life sciences sector. Later, at Google, he led partnerships with healthcare companies and advised them on digital transformation.
At Becoya, Vaibhav leads two key areas. Drawing on his deep background in market insights, he heads Becoya Insights, which provides clients with tailored regional research. He also leads Becoya Alliance, where he uses his experience in strategy consulting in managing large-scale projects and partnerships to build effective distribution and partner networks for life sciences customers.
Partner
Turning intelligence into action
A diverse and comprehensive array of offerings that turn strategy into success.
Tools that supercharge your decisions
Pulse by Becoya
Let's talk
Whether you're expanding into the region or rethinking your local strategy, we're here to help.
Let's talk
Whether you're expanding into the region or rethinking your local strategy, we're here to help.
