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Data-driven distributor selection for a specialized oncology portfolio market entry

Alliance

Data-driven distributor selection for a specialized oncology portfolio market entry

Project Scope

Identifying a distribution partner capable of meeting strict cold-chain requirements with access to oncology KOLs

KSA

KSA

Challenge

Our client was looking to launch across the GCC with a product where cold chain storage management was critical. In addition, the client was looking to ensure the partner had direct access to regional KOLs within the oncology space to support early engagements

Solution

Leveraging our network of verified partners, we curated a shortlist of candidates with demonstrable capabilities in the oncology sector. Our intervention moved beyond standard vetting;

  • we conducted audits to certify cold-chain resilience and performed deep-dive financial stress testing to ensure liquidity for substantial tender bonds
  • We subsequently facilitated a structured comparative assessment, guiding the client through a qualitative and quantitative benchmarking of candidates to ensure strategic alignment

Results

  • Our data led approach enabled the client to successfully select the partner with the most relevant oncology experience and tangible cold-chain experience
  • The client developed a strategic partnership with a "Grade A" distributor, with established access to 85% of target oncology centers across the whole GCC