Value & Access

Converting strategy
into access

Translating global ambitions into actionable regional plans
that drive pricing, reimbursement, and patient access.

Optimising market entry, pricing, and access

Becoya Value & Access integrates regional expertise, stakeholder engagement, and evidence-driven strategy to secure market entry, optimise pricing, and ensure sustainable patient access across the Middle East and Africa.

End-to-end access and value expertise

Strategic Market Assessment & Planning

We conduct comprehensive landscape analyses to help you identify market opportunities, inform early access strategies and guide launch sequencing.

Product Value & Pricing Strategy

We develop and test Target Product Profiles (TPP), assess willingness-to-pay and craft compelling value propositions to support your market positioning.

Evidence & HTA Support

We design integrated evidence plans and provide HTA submission support to demonstrate your product value to payers.

Policy, Advocacy & Stakeholder Engagement

We develop position papers, engage with key stakeholders and support policy to build the ecosystem that will drive your success.

Negotiation & Access Agreements

We formulate tender & managed entry strategies and support negotiations to secure favourable pricing & access for your assets.

Intelligence rooted in experience

Exclusive Middle East & Africa focus, backed by on-the-ground relationships and insight

100+ regional launches supported over the past decade

Unmatched access to regional regulators, payers and key opinion leaders

Proven ability to localise global strategy with speed and depth

Meticulous execution supported by validated market intelligence

Lessons from
complex launches

Understanding the HPV Vaccine Funding Landscape in Sub-Saharan Africa

Navigating the market landscape for advanced molecular diagnostics in AMR Management

Mapping Saudi Arabia's Laboratory Landscape for Cardiovascular Testing

Tools tuned to regional nuance

Proprietary tools and analytics that simplify complex regional planning, from tracking prices and modelling budgets to identifying the right partners and mapping influencers.

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Guiding leaders across life sciences markets

Aligning evidence, economics and policy insight to empower life sciences leaders to achieve sustainable access and growth across the Middle East and Africa.

Guiding leaders across life sciences markets

Aligning evidence, economics and policy insight to empower life sciences leaders to achieve sustainable access and growth across the Middle East and Africa.

Pharmaceutical & biotech companies

Medical device manufacturers

Diagnostics manufacturers

Insights designed
for execution