Project Scope

To understand current barriers hindering defining obesity as a public health concern and its management as a healthcare priority

Challenge

Our client, a pharmaceutical company with an obesity product, was interested in gaining insights on the prevalence of obesity in Saudi Arabia, as well as the strategies employed for managing obesity. Furthermore, they wished to uncover unaddressed requirements and assess public perceptions of obesity with regard to its classification as a chronic health condition in order to support development of new policies around the disease

Solution

Conducted primary market research to get detailed insights on:

• Obesity issues and its societal impact in Saudi Arabia
• Unaddressed and unmet needs for obesity
• Current obesity management guidelines implemented in Saudi Arabia
• Stakeholder perception around obesity and associated disorders

Results

• We helped our client understand the current unmet needs, identifying the key decision makers and what drives the decision to consider obesity as a major public concern
• Helped to identify and understand barriers and challenges associated with obesity
• Enabled client to understand the success drivers of current guidelines and future prospects for obesity guidelines