Project Scope

To understand the feasibility of innovative contracting options in the Kuwaiti, Indian and Nigerian markets by conducting inflammatory disease landscape analysis and secondary research

Challenge

Our client was aiming to understand how to boost the positioning of their inflammatory disease portfolio by understanding the feasibility of innovative contracting options across key markets

Solution

Extensive inflammatory disease landscape analysis and secondary research

• Two advisory boards and 1:1 interviews with key payers and rheumatologists and NGOs in reimbursed and out of pocket markets
• Synthesis of findings to deliver recommendations on optimal contract option and prevention of cannibalization

Results

• Revision of communication strategy to drive value by payer archetype identified to differentiate products
• Enabled our client to understand the most valuable contract option by delivering recommendations based on tender driven markets