Project Scope

To develop a stakeholder engagement plan to support the launch of a novel breast cancer product by conducting local workshops with all internal client teams

Challenge

Our client was launching an innovative product within breast cancer and wanted to ensure affiliate markets were aligned on best practices for stakeholder engagement throughout the launch phase of their product

Solution

• Conducted local workshops with all internal client teams, including country managers, market access, medical and commercial teams
• Understanding of all challenges faced by the product through launches in the EU and US
• Understanding challenges most relevant to MEA markets and identifying optimal communication channels and evidence requirements

Results

Delivered an engagement plan roadmap with associated timelines for all pre-launch activities to be undertaken with payers, physicians, patient advocacy groups and pharmacists