Project Scope

To conduct a market research study to support the development of the market access strategy by mapping KOLs and payers through primary research

Challenge

Our client was looking to understand the initial launch strategy and mid-term plan for a pneumococcal vaccine

Solution

• Mapping KOLs and payers, Extensive primary research
• Conducted a mapping exercise to recruit top KOLs, payers and vaccine committee members for the discussion
• Conducted discussions with relevant stakeholders to understand perceptions of the price and market access potential for multiple pneumococcal vaccines that are in development for adults and paediatrics

Results

• Understood the willingness to pay for pneumococcal vaccines in adults and assumptions of launch price in paediatrics. Enabled our client to successfully understand the willingness to pay and assumptions related to the launch prices across various markets
• Understood the competitive landscape and dynamics upon entry of different pneumococcal vaccines into the markets