Project scope

To understand how to boost the positioning of the client’s inflammatory disease portfolio across key markets through innovative contracting options

Challenge

Our client has an extensive portfolio of inflammatory products and sought to develop a strategy to boost the positioning of their portfolio by understanding the feasibility of innovative contracting options across key markets

Solution

• Extensive inflammatory disease landscape analysis and secondary research:
• Two advisory boards and 1:1 interviews with key payers and rheumatologists and NGOs in reimbursed and out-of-pocket markets
• Synthesis of findings to deliver recommendations on optimal contract options and prevention of cannibalization

Results

• Revision of communication strategy to drive value by payer archetype identified to differentiate products
• Enabled our client to understand the most valuable contract option by delivering recommendations based on tender-driven markets