Project scope

To understand how to leverage innovative and generic oncology products portfolio and achieve a higher uptake

Challenge

Our client has a breadth of innovative and generic oncology drugs and was looking to understand how to leverage their portfolio and achieve higher uptake through a portfolio contracting approach

Solution

Extensive secondary research into core markets and operating mechanisms:

• Primary research consisting of qualitative discussions with payers and oncologists
• Identification of contracting strategies based on the analysis carried out

Results

• Facilitated client understanding of key innovative contracts in oncology through in-depth strategic analysis of Egypt, Morocco, Saudi Arabia and UAE markets
• Prioritization of products to be placed in the oncology portfolio deal