Project Scope

To understand the value perception, pricing and access potential of a haemophilia drug in KSA

Challenge

Our client was looking to understand the value perception, pricing and access potential of a new drug within haemophilia

Solution

• Understood the current haemophilia landscape in KSA
• Understood the clinical perceptions and market access potential for a new therapy considered for use in haemophilia A and B
• Understood the various competitive scenarios with the drugs in the commercial pipeline

Result

• Enabled the client to understand the pricing and access potential for a new product within Haemophilia A and B
• Enabled the client to understand the prescribing patterns and comparative scenarios with new drugs that will enter the market