Project scope

Conduct a market research study to understand the perceptions of KOLs and payers in KSA on launching a new diabetes and obesity drug by conducting extensive primary research

Challenge

Our client has a diabetes and obesity profile and wanted to understand the perceptions of KOLs and payers on the clinical and economic burden, current treatments, and unmet needs. Our client also wanted to understand the reactions to the value of a hypothetical product profile

Solution

• Mapping KOLs and payers, Extensive primary research
• Conducted a mapping exercise to recruit top KOLS and payers for the discussion
• Conducted discussions with relevant stakeholders to understand value perceptions, price, and access change of various profile variations

Results

• Understood the key importance of various products available for use in the diabetes and obesity market. Enabled our client to understand key importance of various products available for use in the diabetes and obesity market alongside price variations for different product profiles
• Understood key evidence that would help increase the value perception of a certain product