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Conducting a Market Research Study to Understand the P&MA Outcomes of the Drug Indicated for Prurigo Nodularis (PN)

Insights

Conducting a Market Research Study to Understand the P&MA Outcomes of the Drug Indicated for Prurigo Nodularis (PN)

Project Scope

To conduct a market research study to understand the pricing and market access outcomes in the UAE for PN by conducting primary research

UAE

UAE

Challenge

Our client was looking to position itself in the UAE market for PN patients and hence looking to understand pricing and reimbursement potential of product X based on its clinical value

Solution

Conducted qualitative in-depth interviews with payers working in the Ministry of Health and SEHA with experience in pricing and procurement of dermatology products

  • Primary research included three interviews with key experts
  • Presented key findings and insights from the call to the client

Results

  • Enabled the client to understand the impact of clinical and economic data on PN product approvals in the UAE
  • Provided client with insights and recommendations regarding understanding the pricing and reimbursement potential of product X with respect to current SoC

Note: UAE: United Arab Emirates, PN: Prurigo Nodularis, P&MA: Pricing and Market access, SoC: Standard of Care