Project Scope
To conduct a market research study to understand the pricing and market access outcomes in the UAE for PN by conducting primary research
UAE
Challenge
Our client was looking to position itself in the UAE market for PN patients and hence looking to understand pricing and reimbursement potential of product X based on its clinical value
Solution
Conducted qualitative in-depth interviews with payers working in the Ministry of Health and SEHA with experience in pricing and procurement of dermatology products
- Primary research included three interviews with key experts
- Presented key findings and insights from the call to the client
Results
- Enabled the client to understand the impact of clinical and economic data on PN product approvals in the UAE
- Provided client with insights and recommendations regarding understanding the pricing and reimbursement potential of product X with respect to current SoC
Note: UAE: United Arab Emirates, PN: Prurigo Nodularis, P&MA: Pricing and Market access, SoC: Standard of Care
