Project Scope

To conduct a market research study to understand pricing and market access scenarios through mapping KOLs and payers through extensive primary research

Challenge

Our client wanted to understand the early access and orphan drug disease pathways and perceptions of KOLs and payers to a hypothetical product profile and understand the current landscape in Neuromyelitis Optica Spectrum Disorder (NMOSD) and get opinion of the value, price and access potential of a new product

Solution

• Mapping KOLs and payers, extensive primary research
• Conducted a mapping exercise to recruit top KOLS and payers for the discussion
• Conducted discussions with relevant stakeholders to understand value perceptions, price, reimbursement and access potential of new product in NMOSD segment

Results

• Understood the current landscape of various products available for use in the NMOSD and the value, price and access potential of a new treatment going to be launched in next 1-2 years
• Understood price variations, early access and orphan drug disease pathways, strategies and different tactics that can be employed to enhance the PMA potential of the product of interest