Project Scope

To consolidate the feedback from the mock payer negotiations workshop regarding the value and accepted target price

Challenge

Our client has a focus on Achondroplasia treatment and wanted to understand and consolidate the feedback regarding the value and accepted target price of the drug from mock payer negotiation workshop

Solution

• Acted as an active observer in the mock negotiation workshop for KSA team
• Observed the type of interactions, objections raised by payers and feedback provided by payers on the value story and target reimbursed price
• Captured key takeaways from each round of mock sessions

Results

Consolidated the key takeaways from the mock payer negotiations workshop focusing on the following points:

• Payer objections and team’s responses to value story and targeted reimbursed price
• Strengths and weaknesses in the value story
• Strategy to be implemented in order to successfully launch the product

Collected feedback from payers in terms of the key points to be focused on during the actual negotiations