Value & Access
Developed Strategies and Solutions to Support the Sales team to Optimize the Launch of a Diagnostic Test
Project Scope
To develop strategies and solutions to optimize the launch of a diagnostic test and conduct an advisory board to understand physicians perceptions of the test
KSA
Challenge
Our client has a unique diagnostic solution for pre-eclampsia and wanted to understand physician views and feedback through an advisory board. Our client also wanted to identify solutions required to optimize the launch of the diagnostic test
Solution
Results
- Developed solutions to address physician challenges associated with seeking reimbursement for the test
- Increased uptake by 35% in 3 months by ensuring a smoother physician workflow
- Developed objection handlers to manage physician pushback on tests and thus enabled sales team to compile improved arguments within their pitches
