Project Scope

To develop a pricing strategy for the opioid addiction products

Challenge

Our client was looking to formally submit pricing and reimbursement dossiers for opioid addiction products to ensure a premium price and wanted to understand the pricing and reimbursement landscape across key geographies, the ideal launching sequence and the price potential for the product

Solution

Extensive analysis into core markets and operating mechanisms

• Secondary research was undertaken to understand market regulatory mechanism and process drivers
• Primary research was leveraged to understand regulatory, pricing and access pathways whilst also testing various scenarios
• Different price points were tested across markets to represent the client's’ current strategy

Result

• Scenarios testing across markets to understand likely pricing outcomes based on key product nuances. Enabled our client to understand likely pricing outcomes based on different scenarios and key product nuances across KSA, UAE, Qatar and Kuwait
• Determination of launch sequences driven by markets to set prices and to yield positive outcomes