Project Scope

To conduct an in depth analysis of the new products in multiple sclerosis to understand the product positioning and potential in key MEA regions by conducting extensive primary research and mapping KOLs and payers

Challenge

Our client wanted to understand the perceptions of KOLs and payers to a hypothetical product profile and understand the current landscape in Relapsing Remitting Multiple Sclerosis (RRMS) and get opinion of the value, price and access potential of four hypothetical products

Solution

Mapping KOLs and payers, Extensive primary research

• Conducted a mapping exercise to recruit top KOLS and payers for the discussion
• Conducted discussions with relevant stakeholders to understand value perceptions, price, reimbursement and access potential of four hypothetical products

Results

• Understood the current landscape of various products available for use in the RRMS and the value, price and access potential of four hypothetical products
• Understood price variations for different product profiles, strategies and different tactics that can be employed to enhance the PMA potential of the product of interest