Project Scope

To launch an SCD product in GCC markets through FOC programme

Challenge

Our client has a product for sickle cell disease and was trying to launch product in GCC region with FOC programme that can ensure high uptake at minimum discount level

Solution

Extensive primary research into core markets

• Conducted primary research consisting of qualitative and quantitative discussions to understand the nuances of the FOC programs
• Analysed the payer perception of FOC programmes and its approval in their institutes
• Understand the success rate of FOC programmes with respect to patient volume for SCD in all countries

Results

Successfully enabled our client to implement FOC programme feasible and preferred by payers across each market